A few days ago I was writing some marketing copy at work when I received an email about an opportunity to meet representatives from Wharton in my city. I was juggling tasks between integrating the operations of a new acquisition into our support ticket system and getting marketing messaging ready for an upcoming software release; so needless to say, I was pressed for time. I read the email, skimmed for the link, and clicked the link.
When the link opened, it was a page on the website advertising 3 events for prospective Wharton students. The closest one to me was in San Francisco. I thought to myself, I’m not going to San Francisco to meet with student reps. This is Los Angeles; surely, they’ll send someone here before it’s time for me to apply. I shrugged, closed Gmail and got back to work.
Several days later I’m cleaning out my spam arrest inbox for messages where the sender had not yet verified their email address, but I still wanted. I see the Wharton email and manually approve it with a few others so that all future emails from that address will bypass the spam filter. Since I’m afflicted with MBA obsession, I re-read the email that I’ve already read–or have I?
In very explicit terms were directions to click on a tab for a COFFEE CHAT once I got to the web page. So I click the link again, click the coffee chat link and viola, I come to a page listing about 20 or so coffee chats with Wharton student representatives, including one for Los Angeles! So I click the link for the Los Angeles chat to see status: event full. WTH??? This is deja vu from a similar incident earlier this spring where I missed out on a opportunity to attend a local Berkeley Haas info session. *growl*. I’ve got to do better.